Department of Marketing
Nearly half the nation’s work force spends at least some of its time in marketing activities. About half of each retail dollar spent on goods and services is used to cover marketing costs, including sales, advertising and marketing research. These and many other kinds of marketing activities are essential to the economic system of the United States.
The Department of Marketing is dedicated to preparing students for domestic and international careers in sales, advertising, retailing, product planning, marketing research and other marketing-related occupations. Marketing graduates are employed in both profit and non-profit organizations.
The Department of Marketing is home to six full-time faculty members with expertise in the full range of marketing disciplines. Faculty pride themselves on balancing theoretical and applied concepts, are well-published in academic circles, and well-respected in regional business and industry for their practical knowledge and skills. Students can expect to be engaged in a wide variety of learning environments, ranging from traditional classroom lecture to hands-on, client-centered projects. A variety of internship and cooperative education opportunities are available.
Physical facilities include the Page Family Marketing Center, a state-of-the-art computer lab graciously funded by UND alumni Greg and Cindy Page. The Page Family Marketing Center represents the most recent efforts to maintain the highest quality marketing program in the region.
The Department of Marketing encourages its majors to consider opportunities for personal and intellectual growth through exchange with business programs in China and France.
Mission and Vision
To provide a marketing program that develops a rich understanding of marketing concepts in contexts intended to improve managerial abilities in problem solving, communication, leadership, teamwork, and the use of technology. Undergraduate- and graduate-degree programs attract achievement-oriented students. The marketing faculty delivers a balanced and integrated commitment to excellence in teaching, research, and service, including economic development.
- Balanced, high quality faculty development and performance among the areas of teaching, research and service;
- Respect for diversity in thought and contributions;
- Innovation and risk-taking in problem-solving and opportunity development;
- Interdisciplinary approaches;
- The development of personal and interpersonal skills; and
- Collegiality, the treatment of self and others fairly, equitably and with dignity.