Nearly half the nation’s work force spends at least some of its time in marketing activities. About half of each retail dollar spent on goods and services is used to cover marketing costs, including sales, advertising, and marketing research. These and many other kinds of marketing activities are essential to the economic system of the United States.

The Department of Marketing at the University of North Dakota is dedicated to preparing students for domestic and international careers in sales, advertising, retailing, product planning, marketing research, and other marketing-related occupations. Marketing graduates are employed in both profit and non-profit organizations.

The Marketing Department is home to six full-time faculty members with expertise in the full range of marketing disciplines. Faculty pride themselves on balancing theoretical and applied concepts, are well-published in academic circles, and well-respected in regional business and industry for their practical knowledge and skills. Students can expect to be engaged in a wide variety of learning environments, ranging from traditional classroom lecture to hands-on, client-centered projects. A variety of internship and cooperative education opportunities are available.

Physical facilities include the newly inaugurated (2004) Page Family Marketing Center, with a state-of-the-art computer lab and dual-purpose conference/focus group room. Student group projects are facilitated by several break-out rooms in the Marketing Department suite. Graciously funded by UND alumni Greg and Cindy Page, the Center represents the most recent efforts to maintain the highest quality marketing program in the region.

While most program graduates begin their careers within this region, many have been placed the world over, including increasing numbers from exchange program partners in Europe, especially Norway and France. The Department encourages its majors to consider opportunities for personal and intellectual growth through exchange with business programs in China and Norway, as well as faculty-led educational travel in many more locations.