Personal Marketing (MRKT201)
The course applies the marketing concept to planning of career tracks. Emphasis is placed on the development of individual marketing plans during the sophomore/junior year thus initiating a systematic career planning process. Career planning prior to the senior year helps incorporate internships, job shadowing, and/or cooperative education into students’ program of study. Particular emphasis is placed on the application of the marketing concepts in professional career initiation and on the development and delivery of marketing presentations. The course also incorporates attitude testing, mock interviews, discussion of job search using the Internet, networking, time management strategies, and portfolio development.
Spring

Marketing Foundations (MRKT305)
An overview of the scope and nature of market exchange and the buyer’s pivotal role.
Fall and Spring
Prereqs: Econ 201; Pre or Coreqs: Acct 201 and Econ 210; Sophomore, Junior, or Senior Standing; minimum total of 50 credit hours; declared and pre-CoBPA majors only.

Consumer Behavior (MRKT310)
Theoretical and applied analysis of consumption-related activities of individuals. Investigations of the reasons behind and the forces influencing the selection, purchase, use, and disposal of goods and services.
Fall and Spring
Prereqs: MRKT 305; Sophomore, Junior, or Senior Standing; declared CoBPA majors only.

Professional Selling (MRKT311)
The professional selling process including prospecting, qualifying, need-discovery and development, relationship-building, presentations, handling objections, closing, and post-sale service.
Fall and Spring
Prereqs: Mrkt 305; Sophomore, Junior, or Senior Standing; declared CoBPA majors only.

Advertising (MRKT312)
Introductory survey of the field of advertising with emphasis on institutions, practices, and salient aspects of advertising management.
Fall and Spring
Prereqs: Mrkt 305; Sophomore, Junior, or Senior Standing; declared CoBPA majors only.

Retail Management (MRKT315)
Application of marketing and financial principles to the planning and execution of retail management. Includes analyses of relevant institutions and interest groups.
Fall
Prereqs: Mrkt 305 and Acct 201; Sophomore, Junior, or Senior Standing; declared CoBPA majors only.

International Marketing (MRKT325)
Survey of international business environment, with focus on elements of international markeing practices and their management.
Fall and Spring
Prereqs: Mrkt 305; Sophomore, Junior, or Senior Standing; declared CoBPA majors only.

Marketing Research (MRKT330)
The research process from a marketing perspective. Addresses problem formulation, research design, methodology, and appropriate statistical methods. Application of procedures appropriate for the analysis and interpretation of marketing data.
Fall and Spring
Prereqs: Mrkt 305 and Econ 210; Sophomore, Junior, or Senior Standing; declared CoBPA majors only.

Directed Studies in Marketing (MRKT396)
Research in some aspect of marketing. Written reports and collateral readings.
Fall, Spring, Summer
Prereqs: Mrkt 310 and Consent of Instructor

Cooperative Education (MRKT397)
1- 8 credits, repeatable only to maximum of 8 credits. Compensated, on-the-job experience in various areas of marketing.
Fall, Spring, Summer
Prereqs: Mrkt 305 and Consent of Instructor
S/U grading only

Sales Management (MRKT411)
The practice of sales management including sales force recruiting, training, organization, motivation, compensation, and evaluation. Spring
Prereqs: Mrkt 305 and 311; Junior or Senior Standing; declared CoBPA majors only.

Promotional Strategy (MRKT412)
Relationship of marketplace activities to promotional processes; integration of promotional tools into marketing strategy.
Fall
Prereqs: Mrkt 312; Junior or Senior Standing; declared CoBPA majors only.

Special Topics in Marketing (MRKT440)
Investigation of selected topics of importance to the marketing of goods, services, or ideas. May be taken a maximum of two times for credit. Spring
Prereqs: Mrkt 305; Junior or Senior Standing; declared CoBPA majors only.

Marketing Management (MRKT450)
Capstone course addressing the firm's micro and macro environment from a strategic marketing decision making perspective.
Fall, Spring
Prereqs: Mrkt 305, 310, 325 and 330; Senior Standing; declared CoBPA majors only.

Internship in Marketing (MRKT497)
1- 8 credits, repeatable only to maximum of 8 credits. Compensated, practical experience with selected participating firms.
Fall, Spring, Summer
Prereqs: 9 hours of Marketing, GPA of 2.75, and Consent of Instructor
S/U grading only

Strategic Market Planning (MRKT510)
Marketing from the point of view of an executive charged with the marketing function in a business enterprise. The course introduces students to strategic market planning through the development of marketing plans, use of cases, or simulation exercises.
Fall
Prereqs: Mrkt 305

Marketing Seminar (MRKT540)
Emerging topics in the field of Marketing. On Demand
Prereqs: Mrkt 305

Special Topics (MRKT575)
Specific topic will vary from offering to offering at the discretion of the department. Course may be repeated up to a total of 9 credits with permission of department.
Departmental permission will be required for enrollment.
Prerequisites and/or corequisites may be required depending upon the special topic selected.

Graduate Research in Marketing (MRKT592)
Repeatable to 6.
Prereqs: BADM 502 and Consent of Instructor

Graduate Readings in Marketing (MRKT595)
Repeatable to 6.
Prereqs: Consent of Instructor