The Department of Marketing offers a four-year program, broadly based to prepare students for a variety of marketing managerial positions. The flexible curriculum enables students in their junior and senior years to select courses in areas of special interest. The Marketing program is offered through the College of Business and Public Administration, one of approximately 400 colleges in the United States accredited by AACSB International (The Association to Advance Collegiate Schools of Business) at both the undergraduate and graduate levels.

Graduation requirements include a minimum 2.50 (2.0 is C) grade point average in all courses that apply toward the degree, as well as a minimum 2.50 in business administration courses that apply toward the degree and major. Students must complete at least 50% of the 125
semester hours for the B.B.A. outside the College of Business and Public Administration. As part of this work, students complete the University-wide general education requirements.