Mary K. Askim-Lovseth, Ph.D.
Associate Professor, Morrison Faculty Fellow
The restructuring of academic programs at the University of North Dakota in the mid-1990s, included the transfer of Dr. Mary K. Askim-Lovseth to the Department of Marketing in the College of Business and Public Administration in the Fall of 1996. Her prior academic home was in the College for Human Resources Development. She has been tenured in both academic units, and was named the College’s Morrison Faculty Fellow in Fall 2007. She received her PhD in Retail Management from Purdue University, West Lafayette, Indiana, in 1999.
Dr. Askim-Lovseth has developed and taught a variety of courses. Recently, this has included Consumer Behavior, Professional Selling, and Retail Management. She has also taught Retail Buying, following early career experiences as a retail manager and buyer. Current responsibilities also include Marketing student Internships/Cooperative Education experiences. Dr. Askim-Lovseth has international teaching experience in Shanghai, China; Angers, France; and with the University of Manitoba in Winnipeg.
Dr. Askim-Lovseth has been the recipient of numerous awards, including the CoBPA’s Meritorious Teaching Award and been honored by Mortar Board as an Outstanding Professor at the University. In collaboration with Dr. Timothy P. O’Keefe (Information Systems and Business Education), their article on adapting heuristic evaluation to assess website marketing objectives was designated an Outstanding Research Paper. Two award-winning articles from her dissertation have addressed attributional explanatory style and entrepreneurial venture failure. In collaboration with Dr. Connie R. Bateman, an additional Distinguished Research Award was received for work on the marketing practices of credit card companies in targeting the college student market. She has also been recognized with a Meritorious Service Award from the CoBPA.
For several years, Dr. Askim-Lovseth has led efforts at assessment of curriculum and student learning, at the Department, College, and University levels. She has been a member of the University’s Bush Program Assessment Resource Team and Assessment Committee.
Recent funded research efforts have been related to importation of pharmaceuticals, branding of commodity products, the use of food consumption databases for marketing research, functional foods, and website evaluation. The latter research has been interdisciplinary cooperative efforts with colleagues, Drs. William C. Lesch, Robert R. Tangsrud, Jr., and Timothy P. O’Keefe. Funding for these projects have been supported in part with over $125,000 in external grants and contracts. Her research has been published in the Journal of E-Business, E-Business Review, Academy of Entrepreneurship Journal, Academy of Marketing Studies Journal, Health Marketing Quarterly, Journal of Industrial Technology, as well as in numerous conference proceedings. Current research with Dr. Lesch regards benchmarking attitudes and behavioral intentions of registered dietitians toward dry beans with subsequent development of a website and newsletter to convey information on the health benefits of this commodity class.
Dr. Brent Baker, PhD
Assistant Professor
Dr. Brent L. Baker joined the Marketing Department at UND in August, 2009, after completing his Ph.D. in Marketing at the University of South Florida (2009). Dr. Baker also has his MBA with concentrations in International Business, Marketing Strategy, and Management as well as his BS in Finance also obtained at USF, Tampa, Florida
Prior to beginning his doctoral work at USF Dr. Baker spent several years as a financial and accounting analyst at Metropolitan Life Insurance Company where his worked consisted of monitoring primary and subsidiary investment portfolios in an effort to assure both federal and statutory investment compliance. Before college, Dr. Baker spent five years in the United States Navy where he was an Aviation Warfare Systems Operator aboard the S-3B Viking aircraft.
Dr. Baker’s primary research interests involve business to business issues. This broad topic allows him the flexibility to conduct research in several varied, yet related, areas of marketing. Specifically, Dr. Baker has conducted research in the areas of sales, franchising, and relationship management. Dr. Baker has contributed a chapter to the 2008 edition of The Strategy and Governance of Networks: Cooperatives, Franchising, and Strategic Alliances as well as having had several papers both published and presented at national Marketing conferences.
Dr. Baker has also enjoyed teaching a wide spectrum of courses. While conducting his doctoral work at USF he taught several sections of Professional Selling, International Marketing, and Promotions Management as well as one large Principals of Marketing Section. At UND, he is currently teaching Professional Selling and Sales Management.
Connie Bateman, D.B.A.
Associate Professor
Dr. Connie R. Bateman joined the Department of Marketing at the University of North Dakota in 1995 as an Assistant Professor, was tenured in 2001, and was promoted to Associate Professor in 2004. She earned a Doctorate in Business Administration (1998) in Marketing from Southern Illinois University at Carbondale as well as an MBA (1990), Bachelors of Science in Psychology (1989), and Bachelors of Arts in Sociology (1989) from the University of North Dakota.
Graduate and Undergraduate courses taught by Dr. Bateman have focused on the practical application of knowledge. Over the last decade more than 90 businesses throughout North Dakota and Minnesota have partnered with her to provide opportunities for MBA students to develop integrated marketing plans. At the undergraduate level, over 100 teams in the Marketing capstone course (each representing a company) have experienced marketplace simulations in a competitive setting. Her students have won national recognition for their work. Two undergraduate advertising teams placed in the top 10% in the Leonard J. Raymond Direct Marketing Collegiate Echo Competition, 2000. Dr. Bateman was responsible for developing the special topics course, ‘Leadership Skills and Marketing’. Other courses taught include Consumer Behavior, Marketing Foundations, Marketing Research, and Promotion.
Dr. Bateman’s research stream is interdisciplinary. Numerous publications and presentations focus on strategic market planning (transfer pricing for multinational corporations, foreign direct investment), managerial and consumer decision-making processes (appropriate marketplace behaviors from a faith-based perspective), and ethical behaviors and reasoning processes (consumer ethics, moral reasoning processes, and credit card marketing practices). She received a Best Paper Award for research on framing effects on the ethical decision making process for a paper co-authored with Dr. John P. Fraedrich, Jannetides Professor of Business Ethics at SIUC. Additional awards have been received for research on the ethicality of credit card marketing practices to the university student market (co-authored with Dr. Mary Askim-Lovseth), and for research on the marketing implications of the Federal telemarketing rule. Current research activities are focused on value-based ethical decision-making in the strategic marketing and consumer-based contexts.
Since 1995, Dr. Bateman has contributed to university level initiatives in the areas of Recruitment and Enrollment, Integrated Marketing, Facilities Management, and Student Academic Advisement. College contributions have focused on the Graduate Programs, Curriculum, and Events Planning Committees, the latter including the Mellem Symposium, Olafson Ethics Symposium, and the Hultberg Lectureship Series.
James B. Faircloth, D.B.A.
Associate Professor – Adjunct
Dr. James B. Faircloth rejoins the Department of Marketing at UND in 2006 after spending six years on the Marketing faculty at the University of Wyoming. He was previously an Assistant Professor at UND from 1995 to 2000, and served as Director of Entrepreneurship from 1999 to 2000. Jim earned a D.B.A. in Marketing from Mississippi State University. Other degrees include an MBA from the University of North Carolina at Wilmington, an MPA from Pennsylvania State University at University Park, and an AB from the University of North Carolina at Chapel Hill.
Prior to beginning his doctoral studies in 1992, Dr. Faircloth spent approximately twenty years in government and business managerial positions. The positions included work in public transportation, city management, and construction materials.
Jim has taught a variety of Marketing and Entrepreneurship courses at the graduate and undergraduate levels. He has most frequently taught courses in marketing research, marketing management, consumer behavior, and business planning. He has been a consultant to a variety of business and non-profit organizations.
Dr. Faircloth has focused much of his academic research in branding and brand equity topics and has published most recently in the Journal of Business Ethics, Journal of Marketing Theory and Practice, Psychological Reports, and the Journal of Applied Management and Entrepreneurship. Dr. Faircloth and former UND colleague and Management faculty member Dr. James Bronson have published several papers on business recovery following the 1997 Grand Forks Flood.
In 2008, Dr. Faircloth accepted the role of Vice President of Marketing at Alerus Financial, a highly respected regional banking and financial services firm headquartered in Grand Forks. He currently teaches the Department’s Marketing Strategy course in the UND-MBA program.
Corrine Iverson
Administrative Secretary
Ms. Corrine Iverson joined the Department in August, 2007, following a lengthy appointment as an Administrative Assistant at the UND Medical School. Her earlier experiences also include administrative support at the UND Law School and with the City of Grand Forks.
Ms. Iverson is the “gateway” to the Marketing Department, assisting with all aspects of the major, contributing to grants and contracts and their administration, as well as managing the Departmental budgets (and Faculty!).
Ms. Traci Kovar
Lecturer
Ms. Traci Kovar has been teaching in the Marketing Department as a part-time lecturer since 2001. Traci earned her BBA in Marketing and Management with a Minor in International Business and completed additional graduate course work from UND in 1999. As a student, Traci was a member of the UND Women’s Track and Cross Country teams and worked for the Small Business Development Center, and Workforce Development Center.
Upon graduation Traci has worked as a Marketing Manager for Franchise Concepts Unlimited on behalf of local franchise firms such as Subway, TCBY, Little Caesars, AmericInn Hotel, Wingate Hotel, and Batteries Plus. In 2001 she became the internal Marketing Manager of another group of businesses including several auto dealerships. Currently, Traci does marketing and human resource recruitment functions for Auto Finance Super Center, NorthStar Telcom, GF Wireless, Abra Auto Body, Revolutions Power Sports and Revolutions Cycle Marine.
Traci teaches Personal Marketing, a course which focuses on the development of a systematic career personal planning process. Particular emphasis is placed on creating a job skills portfolio to use as a tool in the application of the strategic concepts in personal goal setting. Other course topics include; leadership, communication, negotiation, time management and profession etiquette.
William C. Lesch, Ph.D.
Professor & Chair
Dr. William C. Lesch received the PhD in Mass Communication from the University of Massachusetts, Amherst, in 1983. He has held tenure track appointments since that time at Baylor University/Waco, Illinois State University/Bloomington-Normal, and most recently at the University of North Dakota/Grand Forks. He was promoted to Professor at ISU in 1994, and joined the faculty in Business and Public Administration at UND in 2001 as a tenured Professor. He has Chaired the Department since 2004.
Dr. Lesch has published approximately 70 articles, proceedings, book chapters, monographs and papers, and one trade text spanning nearly three decades in the field. Research has concentrated on marketing and public policy, international issues, and a range of marketing topics. He has given numerous local, regional and international presentations to student, practitioner, policy-maker and scholar audiences on a variety of business, marketing themes. Funding for these university activities has been supported in part by the receipt of nearly $550,000 in external grants and contracts and approximately $30,000 in internal, institutional seed monies. He has consulted with numerous local and national firms.
Teaching emphases of Dr. Lesch include Advertising, Advertising Management, International Marketing, and Marketing Research. He has taught broadly across the curriculum in Marketing, and he has extensive experience abroad, including teaching at institutions in Norway, France and Bulgaria.
Current activities include the development of value-added organizational policy for the Northarvest Bean Growers Association, Frazee, MN, including primary research into industrial- and health-based outcomes. This represents a multi-disciplinary effort including UND colleagues Drs. Mary Askim-Lovseth and Robert Tangsrud, Jr., and collaborative efforts with Dr. Atanu Biswas of the USDA National Center for Agricultural Utilization Research in Peoria, IL, and Dr. Jerry Combs, Jr., of the USDA Human Nutrition Research Center in Grand Forks, ND.
Rachel Lundbohm
M.B.A
Rachel Lundbohm is a 2009 graduate of the M.B.A. program at the University of North Dakota (UND). She received her Bachelor of Science in Marketing with a minor in Public Relations from St. Cloud State University in St. Cloud, MN. Rachel has a strong background and interest in Advertising and Promotion, as well as graphic design. While pursuing her Master’s degree she worked as a Graduate Service Assistant at the UND Student Wellness Center in the role of Marketing Coordinator during the 2007-2008 academic year. During the 2008-2009academic year, she served as a Graduate Teaching Assistant in the Marketing Department at UND and was the advisor the American Marketing Association student organization on campus. Rachel began teaching in the Marketing Department Summer Session 2009. She is actively involved in planning and implementing a marketing program for Northarvest Bean Growers Association in conjunction with the University of North Dakota and other Faculty members at UND.
William Martin, PhD
Assistant Professor
Dr. William Martin joins the faculty as a new Ph.D. graduate from Mississippi State University (2009), where he taught for several years as a graduate student and an instructor. He also has an M.B.A. and a B.S. in business administration from the University of Southern Mississippi. Dr. Martin spent several years in retail customer service and management, both in the floor covering and banking industries.
Dr. Martin has conducted research in the area of customer loyalty, marketing research techniques, and student evaluations of teaching. He has had articles published in the Journal of Business Research and College Student Journal. Also, he has presented numerous papers at various conferences and symposiums. For his research activity, Dr. Martin and two faculty at Mississippi State University received the College of Business Best Student-Faculty Collaboration award. Dr. Martin is also involved with the Society for Marketing Advances, the Academy of Marketing Science, and the American Marketing Association.
Currently, Dr. Martin’s research interests particularly revolve around social influences on consumer behavior, such as word-of-mouth and brand communities, and brand management. Combining these interests, the topic of his dissertation centered on the psychological connection that many brand users have toward one another. Dr. Martin’s research in this area has been published in a book by VDM Publishing, Investigating the Antecedents and Consequences of Perceived Connectedness to Brand Users: Brand Communities Versus Brand Collectivities.
Dr. Martin has taught several Marketing courses, including Marketing Management and Consumer Behavior. At UND, he is teaching Brand and Product Management, one of the first undergraduate courses in the country which focuses on these areas. He also teaches Marketing Management, the capstone course for the Marketing major.
Robert R. Tangsrud, Jr., Ph.D.
Assistant Professor
Dr. Robert Tangsrud has been teaching Marketing since 1992. Upon completion of the MBA at the University of North Dakota that year, Bob stayed on as a Lecturer before beginning PhD coursework at the University of Manitoba. He returned to UND in 1999 as an Assistant Professor, completing the PhD in 2001.
Since 1992, Dr. Tangsrud’s research interests have included international market development, age-related differences in consumer behavior, and business network relationships. He has published articles, proceedings, and papers in a variety of outlets. His articles have appeared in Business & the Contemporary World, The Journal of Business Research, and The Academy of Marketing Studies Journal. Bob has presented his work at numerous national and international scholarly conferences, winning a number of awards along the way. In addition, he has made many presentations to student and practitioner audiences on a variety of business issues. He consults regularly with firms of local, national, and international scope. Many of these activities – both scholarly- and practitioner-oriented – have been supported by external grants ($150,000), as well as internal, institutional monies ($15,000)
Dr. Tangsrud’s teaching repertoire and interests include Marketing Foundations, Personal Selling, Sales Management, Relationship Marketing, and Marketing Research. In addition, he has taught Retailing Management, Consumer Behavior, and Promotion Management. His versatility is a strength!
Among Bob’s current activities is the study of business network relationships, where individual network members can each play unique, contributing roles in the evolution of finance, opportunity identification, product development, production, communication, and sales. This work, still at an early stage, represents a joint undertaking with UND colleagues Drs. William C. Lesch and Mary Askim-Lovseth, as well as Peter Johnsen, Director of the National Center for Agricultural Utilization Research (NCAUR), an ARS-USDA Laboratory located in Peoria, Illinois.
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