Mary K. Askim-Lovseth, Ph.D.
Associate Professor
The restructuring of academic programs at the University of North Dakota in the mid-1990s, included the transfer of Dr. Mary K. Askim-Lovseth to the Department of Marketing in the College of Business and Public Administration in the Fall of 1996. Her prior academic home was in the College for Human Resources Development. She has been tenured in both academic units, and most recently was promoted to Associate Professor of Marketing, effective Fall 2005. She received her PhD in Retail Management from Purdue University, West Lafayette, Indiana, in 1999.

Dr. Askim-Lovseth has developed and taught a variety of courses. Most recently, this has included Consumer Behavior, E-Commerce, Personal Selling, and Marketing Foundations. She has also taught Retail Management and Retail Buying, following early career experiences as a retail manager and buyer. Current responsibilities also include Marketing student Internships/Cooperative Education experiences. Dr. Askim-Lovseth has international teaching experience in Angers, France, and with the University of Manitoba in Winnipeg.

Dr. Askim-Lovseth has been the recipient of numerous awards in the areas of teaching, research, and service. She has received the College’s Meritorious Teaching Award and been honored by Mortar Board as an Outstanding Professor at the University. Her research efforts have earned her award-level recognition. In collaboration with Dr. Timothy P. O’Keefe (Information Systems and Business Education), their article on adapting heuristic evaluation to assess website marketing objectives received an Outstanding Research Paper designation. Two award-winning articles from her dissertation have addressed attributional explanatory style and entrepreneurial venture failure. In collaboration with Dr. Connie R. Bateman, an additional Distinguished Research Award was received for work on the marketing practices of credit card companies in targeting the college student market. Most recently, last fall she received a Meritorious Service Award from the CoBPA.

For several years, Dr. Askim-Lovseth has been committed to assessment, both curriculum and student learning, at the Department, College, and University levels. She spearheads the Department’s Assessment Plan, has played a long-time role in assessing the College’s Core Curriculum and developing its assessment plan, and has been a member of the University’s Bush Program Assessment Resource Team.

Recent funded research efforts have been related to importation of pharmaceuticals, branding of commodity products, the use of food consumption databases for marketing research, functional foods, and website evaluation. The latter research has been interdisciplinary cooperative efforts with colleagues, Drs. William C. Lesch, Robert R. Tangsrud, Jr., and Timothy P. O’Keefe. Funding for these projects have been supported in part with over $125,000 in external grants and contracts.

Connie Bateman, D.B.A.
Associate Professor
Dr. Connie R. Bateman joined the Department of Marketing at the University of North Dakota in 1995 as an Assistant Professor, was tenured in 2001, and was promoted to Associate Professor in 2004. She earned a Doctorate in Business Administration (1998) in Marketing from Southern Illinois University at Carbondale as well as an MBA (1990), Bachelors of Science in Psychology (1989), and Bachelors of Arts in Sociology (1989) from the University of North Dakota.

Graduate and Undergraduate Courses taught by Dr. Bateman have focused on the practical application of knowledge. At the graduate level (over the last decade) over 90 businesses throughout North Dakota and Minnesota have partnered with her to provide opportunities for MBA students to develop disciplined and integrated marketing plans. These initiatives through the Strategic Market Planning course, have served to be a valuable form of community outreach. At the undergraduate level, over 100 teams in the Marketing capstone course (each representing a company) have competed in a dynamic marketplace simulation forcing them to integrate the marketing functions into real and applied contexts. Her students have won national recognition for their work. Two undergraduate advertising teams placed in the top 10% in the Leonard J. Raymond Direct Marketing Collegiate Echo Competition, 2000. Dr. Bateman was responsible for developing the special topics course, ‘Leadership Skills and Marketing’. Other courses taught include Consumer Behavior, and Promotion.

Dr. Bateman’s research stream is interdisciplinary. Numerous publications and presentations focus on strategic market planning (transfer pricing for multinational corporations, foreign direct investment), managerial and consumer decision-making processes (appropriate marketplace behaviors from a faith-based perspective), and ethical behaviors and reasoning processes (consumer ethics, moral reasoning, and credit card marketing practices). Her award winning research has been in the area of strategic decision making and ethics. A Best Paper Award for research on framing effects on the ethical decision making process was received for collaborative research with Dr. John P. Fraedrich, Jannetides Professor of Business Ethics at SIUC. A Distinguished Research Award for research on the ethicality of credit card marketing practices to the university student market was received for collaborative research with Dr. Mary Askim-Lovseth. Current research activities are focused on value-based ethical decision-making in the strategic marketing context, particularly in the areas of the strategic use of affiliate marketing programs and faith-based marketplace initiatives.

Since 1995, Dr. Bateman has contributed to university level strategic initiatives in the areas of Recruitment and Enrollment, Integrated Marketing, Facilities Management, and Student Academic Advisement. College level contributions have focused on the MBA Steering Committee and the Hultberg Lectureship Series.

Sheila K. Hanson, Ph.D.
Assistant Professor
Dr. Sheila K. Hanson received the PhD in Research Methodologies from the University of North Dakota in May 2000. She holds a BBA in Marketing and a BA in Psychology and German. She is currently the Marketing Research Manager at the Energy and Environmental Research Center at the University of North Dakota and also serves as an adjunct Assistant Professor in the College of Business and Public Administration at UND.

Her principal areas of interest and expertise at the EERC include marketing high-tech products, feasibility studies, university––industry relations, technology transfer, and marketing of higher education. She has presented her work to technical groups such as the Soil & Water Conservation Society.

Before returning to UND, Dr. Hanson was the Marketing Research Director and a Media Buyer for Simmons Advertising. She also worked at the Center for Innovation at UND as Marketing Director. She serves as a marketing research consultant in the region.

Dr. Hanson presently teaches Marketing Research and Advertising. She has previous experience teaching Marketing Foundations, Business & Economic Statistics, and Statistics I & II for graduate students in the College of Education and Human Development. Her current personal interests aside from teaching are international travel, home-improvement projects and managing her small real-estate business.

James B. Faircloth, D.B.A.
Associate Professor
Dr. James B. Faircloth rejoins the Department of Marketing at UND in 2006 after spending six years on the Marketing faculty at the University of Wyoming.  He was previously an Assistant Professor at UND from 1995 to 2000, and served as Director of Entrepreneurship from 1999 to 2000.  Jim earned a D.B.A. in Marketing from Mississippi State University.  Other degrees include an MBA from the University of North Carolina at Wilmington, an MPA from Pennsylvania State University at University Park, and an AB from the University of North Carolina at Chapel Hill.

Prior to beginning his doctoral studies in 1992, Dr. Faircloth spent approximately twenty years in government and business managerial positions. The positions included work in public transportation, city management, and construction materials.

Jim has taught a variety of Marketing and Entrepreneurship courses at the graduate and undergraduate levels.  He has most frequently taught courses in marketing research, marketing management, consumer behavior, and business planning.  He has been a consultant to a variety of business and non-profit organizations.

William C. Lesch, Ph.D.
Professor & Chair
Dr. William C. Lesch received the PhD in Mass Communication from the University of Massachusetts, Amherst, in 1983. He has held tenure track appointments since that time at Baylor University/Waco, Illinois State University/Bloomington-Normal, and most recently at the University of North Dakota/Grand Forks. He was promoted to Professor at ISU in 1994, and joined the faculty in Business and Public Administration at UND in 2001 as a tenured Professor.

Dr. Lesch has published nearly 60 articles, proceedings, book chapters, monographs and papers, and one trade text in the last two decades. Research has concentrated on marketing and public policy, international issues, and a range of related topics. He has given numerous local, regional and international presentations to student, practitioner, policy-maker and scholar audiences on a variety of business, marketing and advertising issues. Funding for these university activities has been supported in part by the receipt of more than $300,000 in external grants and contracts and approximately $30,000 in internal, institutional seed monies. He has regularly consulted with numerous local and national firms.

Teaching emphases of Dr. Lesch include Advertising, Advertising Management, International Marketing, and Marketing Research. He has taught broadly across the curriculum in Marketing, and he has extensive experience abroad, including teaching at institutions in Norway, France and Bulgaria.

Current activities include the pursuit of funding/development for a proposed UND Marketing Department Northern Plains Center for Food Marketing. This represents a joint undertaking with UND colleagues Drs. Mary Askim-Lovseth and Robert Tangsrud, Jr., as well as Dr. Sam Chang (North Dakota State University—Food Sciences) and Dr. Gerald Combs (Director, Grand Forks Human Nutrition Research Center, an ARS Laboratory). The center would afford marketing support for new and existing food ventures for commodities grown in the Northern Plains, involve the additional development of the NDSU Value-added Food Lab, and funding for basic metabolic research on functional foods at the HNRC.

Craig Silvernagel, MBA
Assistant Professor, Director of Entrepreneur Programs, & Assistant Director of the Small Business Development Center

Corrine "Corky" Iverson
Administrative Secretary

Jeff Stamp
Assistant Professor & Endowed Chair of Entrpreneurship

Robert R. Tangsrud, Jr., Ph.D.
Assistant Professor
Dr. Robert Tangsrud has been teaching Marketing since 1992. Upon completion of the MBA at the University of North Dakota that year, Bob stayed on as a Lecturer before beginning PhD coursework at the University of Manitoba. He returned to UND in 1999 as an Assistant Professor, completing the PhD in 2001.

Since 1992, Dr. Tangsrud’s research interests have included international market development, age-related differences in consumer behavior, and business network relationships. He has published articles, proceedings, and papers in a variety of outlets. His articles have appeared in Business & the Contemporary World, The Journal of Business Research, and The Academy of Marketing Studies Journal. Bob has presented his work at numerous national and international scholarly conferences, winning a number of awards along the way. In addition, he has made many presentations to student and practitioner audiences on a variety of business issues. He consults regularly with firms of local, national, and international scope. Many of these activities – both scholarly- and practitioner-oriented – have been supported by external grants ($150,000), as well as internal, institutional monies ($15,000)

Dr. Tangsrud’s teaching repertoire and interests include Marketing Foundations, Personal Selling, Sales Management, Relationship Marketing, and Marketing Research. In addition, he has taught Retailing Management, Consumer Behavior, and Promotion Management. His versatility is a strength!

Among Bob’s current activities is the study of business network relationships, where individual network members can each play unique, contributing roles in the evolution of finance, opportunity identification, product development, production, communication, and sales. This work, still at an early stage, represents a joint undertaking with UND colleagues Drs. William C. Lesch and Mary Askim-Lovseth, as well as Peter Johnsen, Director of the National Center for Agricultural Utilization Research (NCAUR), an ARS-USDA Laboratory located in Peoria, Illinois.