MISSION AND VISION
To provide a marketing program that develops a rich understanding of marketing concepts in contexts intended to improve managerial abilities in problem solving, communication, leadership, teamwork, and the use of technology. Undergraduate- and graduate-degree programs attract achievement-oriented students. The marketing faculty delivers a balanced and integrated commitment to excellence in teaching, research, and service, including economic development.
VALUES
- Balanced, high quality faculty development and performance among the areas of teaching, research and service;
- Respect for diversity in thought and contributions;
- Innovation and risk-taking in problem-solving and opportunity development;
- Interdisciplinary approaches;
- The development of personal and interpersonal skills; and
- Collegiality, the treatment of self and others fairly, equitably and with dignity.
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