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Marketing Department
Saturday, November 07, 2009
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Marketing
Programs of Study
Undergraduate
 
 
 
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Marketing Department
B.B.A. with a Major in Marketing
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Required 125 credits (36 of which must be numbered 300 or above, and 60 of which must be from a 4-year institution) including:
   
UND & CoBPA Core Requirements
(in addition to course requirements shown below)
 
   
Major Requirements:  
Course Brief Description Hours
Acct 315 Business in the Legal Environment 3
Econ 303 Money and Banking 3
Fin 310 Principles of Finance 3
ISys 317 Information Systems in Enterprise 3
Mgmt 300 Principles of Management 3
Mgmt 301 Operations Management 3
Mgmt 475 Strategic Management 3
Mrkt 305 Marketing Foundations 3
Mrkt 310 Consumer Behavior 3
Mrkt 325 International Marketing 3
Mrkt 330 Marketing Research 3
Mrkt 450 Marketing Management 3
     
Complete at least 15 credits from the following:
No more than a total of 3 credits from Mrkt 396, Mrkt 397, and Mrkt 497 may be used to satisfy this requirement.
Course Brief Description Hours
Mrkt 311 Professional Selling 3
Mrkt 312 Advertising 3
Mrkt 315 Retail Management 3
Mrkt 396 Directed Studies in Marketing 1-3
Mrkt 397 Cooperative Education in Marketing 1-8
Mrkt 405

Brand and Product Management

3
Mrkt 411 Sales Management 3
Mrkt 412 Promotional Strategy 3
Mrkt 430 Relationship Marketing 3
Mrkt 440 Special Topics in Marketing 3/6
Mrkt 497 Internship in Marketing 1-8

 

 
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