Curriculum
The Department of Marketing offers a four-year program, broadly based to prepare students for a variety of marketing managerial positions. The flexible curriculum enables students in their junior and senior years to select courses in areas of special interest. The Marketing program is offered through the College of Business and Public Administration, one of approximately 400 colleges in the United States accredited by AACSB International at both the undergraduate and graduate levels.

Graduation requirements include a minimum 2.50 (2.0 is C) grade point average in all courses that apply toward the degree, as well as a minimum 2.50 in business administration courses that apply toward the degree and major. Students must complete at least 50% of the 125 semester hours for the B.B.A. outside the College of Business and Public Administration. As part of this work, students complete the University-wide general education requirements.

Admissions
Students may be admitted to the College of Business and Public Administration and may elect a major within a business discipline after completing at least 60 semester hours at UND or other accredited institutions. They must also have earned a minimum grade point average of 2.50 (2.0 is C) in all courses attempted and a “C” or better in the six courses comprising a sophomore-level pre-business core. Students planning to transfer to UND from a junior college should enroll in only those junior college business courses that are offered as freshman or sophomore level courses at UND.

UND Admissions: http://go.und.edu/

__________________________________________________________________________

Required 125 credits (36 of which must be numbered 300 or above, and 60 of which must be from a 4-year institution) including:
UND & CoBPA Core Requirements (in addition to course requirements shown below) 

Major Requirements:

        Course / Brief Description/ Hours

• Acct 315    Business in the Legal Environment - 3 credits
• Econ 303    Money and Banking - 3 credits
• Fin 310       Principles of Finance - 3 credits
• ISys 317     Information Systems in Enterprise - 3 credits
• Mgmt 300   Principles of Management - 3 credits
• Mgmt 301   Operations Management - 3 credits
• Mgmt 475   Strategic Management - 3 credits
• Mrkt 305     Marketing Foundations - 3 credits
• Mrkt 310     Consumer Behavior - 3 credits
• Mrkt 325     International Marketing - 3 credits
• Mrkt 330     Marketing Research - 3 credits
• Mrkt 450     Marketing Management - 3 credits

 

Complete at least 15 credits from the following:
No more than a total of 3 credits from Mrkt 396, Mrkt 397, and Mrkt 497 may be used to satisfy this requirement.

       Course/ Brief Description/ Hours

• Mrkt 311    Professional Selling - 3 credits
• Mrkt 312    Advertising - 3 credits
• Mrkt 315    Retail Management - 3 credits
• Mrkt 396    Directed Studies in Marketing - 1-3 credits
• Mrkt 397    Cooperative Education in Marketing - 1-8 credits
• Mrkt 405    Brand and Product Management - 3 credits
• Mrkt 411    Sales Management - 3 credits
• Mrkt 412    Promotional Strategy - 3 credits
• Mrkt 430    Relationship Marketing - 3 credits
• Mrkt 440    Special Topics in Marketing - 3/6 credits
• Mrkt 497    Internship in Marketing  - 1-8 credits