MISSION AND VISION

To provide a marketing program that develops a rich understanding of marketing concepts in contexts intended to improve managerial abilities in problem solving, communication, leadership, teamwork, and the use of technology. Undergraduate- and graduate-degree programs attract achievement-oriented students. The marketing faculty delivers a balanced and integrated commitment to excellence in teaching, research, and service, including economic development.

VALUES

1. Balanced, high quality faculty development and performance among the areas of teaching, research and service;

2. Respect for diversity in thought and contributions;

3. Innovation and risk-taking in problem-solving and opportunity development;

4. Interdisciplinary approaches;

5. The development of personal and interpersonal skills; and

6. Collegiality, the treatment of self and others fairly, equitably and with dignity.