B.B.A. with Major in Marketing
The Department of Marketing offers a four-year program, broadly based to prepare students for a variety of marketing managerial positions. The flexible curriculum enables students in their junior and senior years to select courses in areas of special interest. The Marketing program is offered through the College of Business & Public Administration, one of approximately 400 colleges in the United States accredited by AACSB International at both the undergraduate and graduate levels.Graduation requirements include a minimum 2.50 (2.0 is C) grade point average in all courses that apply toward the degree, as well as a minimum 2.50 in business administration courses that apply toward the degree and major. As part of this work, students complete the University-wide general education requirements.
Students may be admitted to the College of Business & Public Administration and may elect a major within a business discipline after completing at least 60 semester hours at UND or other accredited institutions.
They must also have earned a minimum grade point average of 2.50 (2.0 is C) in all courses attempted and a “C” or better in the six courses comprising a sophomore-level pre-business core.
Students planning to transfer to UND from a junior college should enroll in only those junior college business courses that are offered as freshman or sophomore level courses at UND.
Goals and Objectives
Goal 1: Students will gain an understanding of marketing management, encompassing market research, consumer behavior, and planning and be able to apply this knowledge to strategic marketing issues.
Students will understand the roles and nature of marketing (product, price, placement, promotion, etc.) within the business disciplines.
Students will be able to apply marketing research techniques as decision-making management skills.
Students will understand and be able to apply the intricacies of various consumer behavior influences on marketing strategy development.
Students will acquire an advanced understanding of the environment of international business and be able to apply their research and screening skills to assess international marketing opportunities.
Students will be able to apply marketing concepts to specialized areas (e.g., retail, personal selling, sports, e-commerce) within the marketing field.
Goal 2: Students will demonstrate critical thinking and analytic skills relating to the application of marketing theory to marketing issues and opportunities.
Students will be able to appraise marketing problems in terms of organizational decision variables and evaluate marketing decision alternative using reasonable conceptual frameworks in order to select feasible marketing decision in accordance with organizational objectives.
Students will be able to demonstrate analytic skills for qualitative and quantitative data. (Skills include industry, competitive, market, consumer, and financial analyses; and statistical analysis techniques.)
Goal 3: Students will develop written, oral, and visual communication skills that will aid in the personal understanding of marketing and its communication to others.
Students will demonstrate writing skills in research, organization, structure, and presentation for managerial reports (e.g., research reports, marketing plans, or case studies).
Students will demonstrate audience-directed oral and visual communication skills in presenting properly researched, organized, and structured marketing-relevant content.
Students will demonstrate interpersonal communication skills within small group (team problem-solving) settings.
Required 125 credits (36 of which must be numbered 300 or above, and 60 of which must be from a 4-year institution)
Essential Studies Requirements (See University ES listing)
|College of Business and Public Administration Requirements|
|ACCT 200||Elements of Accounting I||3 credits|
|ACCT 201||Elements of Accounting II||3 credits|
|ACCT 315||Business in the Legal Environment||3 credits|
|ISBC 117||Personal Productivity with Information Technology||1 credit|
|ISBC 217||Fundamentals of Computer Information Systems||3 credits|
|ECON 201||Principles of Microeconomics||3 credits|
|ECON 202||Principles of Macroeconomics||3 credits|
|ECON 210||Introduction to Business and Economics Statistics||3 credits|
|ECON 303||Money and Banking||3 credits|
|MATH 103||College Algebra||3 credits|
|MATH 146||Applied Calculus||3 credits|
|MGMT 300||Principles of Management||3 credits|
|MGMT 301||Operations Management||3 credits|
|FIN 310||Principles of Financial Management||3 credits|
|MGMT 475||Strategic Management||3 credits|
|MRKT 305||Marketing Foundations||3 credits|
|POLS 115||American Government I||3 credits|
|COMM 110||Fundamentals of Public Speaking||3 credits|
|Select one of the following:||3 credits|
|ANTH 171||Introduction to Cultural Anthropology|
|PSYC 111||Introduction to Psychology|
|SOC 110||Introduction to Sociology|
|Total Credits||55 credits|
|BBA in Marketing|
|MRKT 310||Consumer Behavior||3 credits|
|MRKT 325||International Marketing||3 credits|
|MRKT 330||Marketing Research||3 credits|
|MRKT 450||Marketing Management||3 credits|
|Select five of the following*:|
|MRKT 311||Professional Selling||3 credits|
|MRKT 315||Retail Management||3 credits|
|MRKT 340||Integrated Marketing Communications||3 credits|
|MRKT 386||Field Experience in Marketing||1-8 credits|
|MRKT 396||Directed Studies in Marketing||1-3 credits|
|MRKT 397||Cooperative Education in Marketing||1-2 credits|
|MRKT 405||Brand and Product Management||3 credits|
|MRKT 411||Sales Management||3 credits|
|MRKT 430||Relationship Marketing||3 credits|
|MRKT 433||Negotiations for Sales and Relationship Managements||3 credits|
|MRKT 440||Special Topics in Marketing||3/6 credits|
|MRKT 497||Internship in Marketing||1-8 credits|
|Total Credits||82 credits|
* No more than a total of 3 credits from MRKT 396, MRKT 397, and MRKT 497 may be used to satisfy this requirement.