Connie R. Bateman, D.B.A.
Dr. Connie R. Bateman joined the Department of Marketing at the University of North Dakota in 1995 as an Assistant Professor, was tenured in 2001, was promoted to Associate Professor in 2004, Full Professor in 2013 and is a Full Member of the Graduate Faculty. She earned a Doctorate in Business Administration (1998) in Marketing from Southern Illinois University at Carbondale (SIUC) as well as an MBA (1990), Bachelors of Science in Psychology (1989), and Bachelors of Arts in Sociology (1989) from the University of North Dakota.
Graduate and undergraduate courses taught by Dr. Bateman have focused on the practical application of knowledge. More than 90 businesses throughout North Dakota and Minnesota have partnered with her to provide opportunities for MBA students to develop integrated marketing plans. At the undergraduate level, over 100 teams in the Marketing capstone course (each representing a company) have experienced marketplace projects in a competitive setting. Her students have won national recognition for their work. Two undergraduate advertising teams placed in the top 10% in the Leonard J. Raymond Direct Marketing Collegiate Echo Competition, 2000. Dr. Bateman was responsible for developing the special topics course, 'Leadership Skills and Marketing'. Other courses taught include Marketing Foundations, Marketing Research, Marketing Management, and Relationship Marketing.
Dr. Bateman's research stream is interdisciplinary. Numerous publications and presentations focus on strategic market planning (transfer pricing for multinational corporations, telemarketing sales rule implications, higher education curriculum planning, credit card marketing practices), managerial and consumer decision-making processes (appropriate marketplace behaviors from a value or faith-based perspective), and ethical reasoning processes and behavioral intent at individual and organizational levels (consumer, sales, and organizational programs and policies). She received a Best Paper Award for research on framing effects on the ethical decision making process for a paper co-authored with Dr. John P. Fraedrich, Jannetides Professor of Business Ethics at SIUC. Additional research awards have been received for manuscripts on the ethicality of credit card marketing practices to the university student market (co-authored with Dr. Mary Askim-Lovseth), on religiosity and environmental attitudes (co-authored with Dr. William C. Martin), and for research on the marketing implications of the Federal telemarketing rule. Current research activities focus on value-based ethical decision-making and policy in the strategic marketing and consumer, sales, and organizational-based contexts; and investigating the experimental treatment effects of customer perceived salesperson empathy in B2C high involvement purchase situations. Publication outlets have included Journal of Business Research (JBR), Journal of Business Ethics (JBE), and others. She has also sole-authored two book chapters on professional ethics, and the linkages between employee engagement and marketing well-being.
Dr. Bateman has contributed to university level initiatives and committees in the areas of Recruitment and Enrollment, Integrated Marketing, Facilities Management, Student Academic Advisement, International Student Tuition Waivers, and University Senate. College contributions have focused on Graduate Programs, Curriculum, Promotion Scholarships and Grants, CoBPA Ambassador, and Events Planning Committees; the latter including the Mellem Symposium, Olafson Ethics Symposium, and the Hultberg Lectureship Series. From 2009 – 2011 (a three year term), Dr. Bateman was the UND/CoBPA Director of the Summer European Business Study Abroad Program, a summer study abroad experience for qualifying UND majors. In addition, in Fall of 2010, she was the first CoBPA faculty to participate in a joint faculty exchange program between UND/CoBPA and ICN (with campuses in Nancy, France and Metz, France). As a visiting professor to ICN, Dr. Bateman has taught in the MIM/MIEX Masters program and the ARTEM undergraduate program on the topics of Marketing Ethics, U.S. Business Environment, and E.U./U.S. Advertising.