Nistler College of Business & Public Administration

Department of Marketing

“Just do it.”

As one of the stickiest tag lines in modern advertisement – almost anyone could name Nike as the brand associated with this motto. Savvy marketers made this campaign so iconic. With a UND Marketing degree, you could be behind the next iconic campaign.

Marketing (B.B.A.)

The Department of Marketing offers a four-year program, broadly based to prepare students for a variety of marketing managerial positions. The flexible curriculum enables students in their junior and senior years to select courses in areas of special interest.

Learn More About Our Degree in Marketing

Why Marketing at UND?

Coursework is designed to improve your communication skills. You’ll also use technology and be challenged to expand your analytical skills. A few topics you’ll cover are:

Brand and Product Management
Consumer Behavior
International Marketing
Marketing Foundations
Marketing Management
Marketing Research
Social Media
Professional Selling
Integrated Marketing Communications

The UND Department of Marketing within the Nistler College of Business & Public Administration will engage you in a wide variety of learning environments, ranging from traditional classroom lectures to hands-on and client-centered projects and simulations. By learning about every area of the industry, you’ll learn marketing best practices in a low-risk environment.

Student Spotlight: Taylor Lemmerman

UND Marketing student, Taylor Lemmerman, is making the most of her time at UND by being involved in many opportunities the Nistler College of Business and Public Administration, Marketing Department, and Sales Department provide her.

Taylor's Story

Alumni Spotlight: Lauren Cain

UND Marketing and Operations & Supply Chain Management alumnus Lauren Cain went the extra mile at her time at UND, and ended up landing a job in her field before she even graduated!

Lauren's Story

Best Online Marketing Degree

Best Accredited Colleges 2023 ranked The Nistler College of Business & Public Administration's marketing program as #17 best online marketing bachelor's degree.