Middleton Entrepreneurship Symposium

Join the UND Nistler College of Business & Public Administration for the inaugural Middleton Entrepreneurship  Symposium.

Hear from keynote speaker Mike Cessario, Founder and CEO of Liquid Death—one of the fastest-growing and most unconventional beverage brands in the world. This is a fantastic opportunity to hear directly from a bold entrepreneur who is reshaping marketing and brand strategy. 

This event is open to all students and campus community.

Entertain or Die: Because Boring Brands Die Quiet Deaths

Monday, April 27
3:30 - 5 p.m. | Barry Auditorium/Nistler Hall, Room 110
Livestream Event

The brands that win today don't advertise—they entertain. Mike Cessario proved this by turning canned water into a viral sensation and global brand through pure entertainment strategy. In this high-energy session, the CEO and Founder of Liquid Death reveals how to hack culture, build fanatical loyalty, and create content people actually crave. No theory, no fluff—just the proven playbook for turning entertainment into massive ROI in an
attention-starved world.

About Mike Cessario

By blending humor, bold branding, and sustainability, Mike has grown Liquid Death into a $1.4 billion company that’s redefining how products connect with consumers.

Liquid Death turns low-calorie beverages into a cultural phenomenon, packaging mountain water, sparkling water, and iced tea in infinitely recyclable cans—while competing head-to-head with some of the most recognizable (and traditionally unhealthy) brands through unforgettable marketing.

Mike’s work has earned major recognition, including being named to TIME100 Next, while Liquid Death has been featured on Fast Company’s Most Innovative Companies (#1 in advertising), Bain’s Insurgent Brands, and Ad Age’s America’s Hottest Brands.